Most agencies optimize for clicks. We optimize for booked jobs. Every dollar we spend is tracked back to a phone call, a form fill, and a job on the calendar.
$87
Avg cost per booked job, paid channels
41%
Avg CPL reduction in first 60 days
12
Verticals we’ve placed on Google LSA
There are dozens of places to spend ad money. For service-based trades, three of them carry ninety percent of the leverage. We start with whichever fits your trade, and add the others only when the math earns it.
First: “Local Services Ads” (LSA) — Google’s pay-per-lead program for verified trades. The most cost-effective channel that exists for HVAC, plumbing, electrical, and a few others. Most shops don’t even know they qualify.
Second: Google Search ads — the sponsored results above the map pack. Expensive per click, but the buying intent is the highest you can buy. Tuned correctly, these print money. Tuned wrong, they print invoices.
Third: Meta (Facebook + Instagram) — not for first-call demand, but for branding in your service area and for retargeting your site visitors. Cheap, broad, and quietly effective when used as the third leg of the stool.
Verified-business badge. “Google Guaranteed” trust mark. You only pay when a lead messages or calls. The single best channel for emergency-demand trades.
Sponsored results for high-intent searches. We bid on the searches your customers actually type, not the ones a keyword tool flags as cheap.
Cheap impressions across your service radius and retargeting for everyone who hit your site. Quietly compounds your other channels.
Most shops we audit are paying $260+ per booked job. With proper bid + creative discipline, that drops to $80–$120 in the first sixty days. Same channels, same budget, half the cost.
Generic agencies leave broad-match keywords running, which means you pay every time someone Googles “AC repair memes” in your zip. We tear those out on day one.
If your agency shows you clicks and impressions but can’t show you booked jobs and cost-per-job, you don’t have an agency — you have an invoice.
Eight in ten qualifying trades aren’t running LSA. It’s the most cost-effective lead source we know of, and Google actively limits competition by capping verifications.
License and insurance documentation, background-check coordination, business-profile build, and review-handling. The four-week paperwork process, run by us.
If you have existing Google or Meta accounts, we audit, rebuild, and migrate. Wasted spend is identified and cut on day one, not month three.
Ad creative, headlines, and the matching landing page — written by humans who’ve worked with trades. We don’t farm creative to a copywriter who’s never met a tech.
Every call and form fill is tracked to the exact ad, keyword, and campaign that produced it. You see cost-per-booked-job, not cost-per-click.
Daily and hourly caps so a stuck campaign can’t burn a month’s budget over a weekend. Alerts go to us, not just to a dashboard you don’t check.
A one-page report. Spend, leads, booked jobs, cost-per-job. The same four lines, every month. If they’re moving the wrong way, we tell you before you ask.
Most of our trade clients spend between $1,500 and $6,000 per month on ads. The right number is whatever produces booked jobs at a cost-per-job below your average ticket’s margin. We back into the budget from there.
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